# ShopAgentic > ShopAgentic is a native agentic commerce system: a squad of specialized AI agents, each owning one commerce job end-to-end while the merchant stays in charge of the outcome. Built like a football squad, where every player owns a position. The first wave is in private beta. Founded December 2025 in Hannover, Germany by ShopAgentic GmbH. ## Product - [The agents](https://shopagentic.com/agents): A squad of native commerce agents, built like a football team - each agent owns one commerce job end-to-end. The first wave is in private beta; new agents are introduced on the public site only when they ship. ### What ShopAgentic does ShopAgentic agents handle the operational long tail of running an online store - catalog enrichment, marketplace and search feeds, content production, on-shop chat, voice, and customer service - so merchants set goals and approve outcomes rather than operating dashboards. ### Two paths - **New brands - go agentic-first.** ShopAgentic agents set you up in minutes and run your commerce from day one. - **Existing merchants - add agent power.** Use ShopAgentic agents independently, exactly where you need help: data, decisions, distribution, or selling through AI. No replatforming required. All services are available via API with support for MPP (Machine Payments Protocol) and HTTP x402 payments. ### Principles - **No black-box decisions** - every recommendation is sourced and inspectable. - **You stay in control** - agents research, draft, sync, and negotiate, but consequential actions wait for merchant approval. - **Billed by usage, not per seat** - pay for what you consume. - **Your data stays yours** - AI-provider agnostic; choose where data is processed (EU, US, elsewhere). ### Definitions - **Agentic commerce platform** - software where AI agents own e-commerce jobs end-to-end (catalog, feeds, content, chat, voice, support) instead of a human operating a dashboard. - **Native agent** - an AI agent built specifically for one commerce job, with its own tools and data scope, rather than a generic chatbot wrapping an LLM. - **GEO (Generative Engine Optimization)** - optimizing content so it is discovered, quoted and recommended by generative AI systems (ChatGPT, Claude, Perplexity, Gemini), in addition to classical SEO. ## Company - [The team](https://shopagentic.com/team): Founders Alexander Ringsdorff (Business), Kai-Thomas Krause (AI & Operations), Dimitri Gatowski (Technology) and Ivo Bronsveld (Platform). Backed by a circle of business angels and advisors from commerce, venture and enterprise software. - [Press & media](https://shopagentic.com/press): Press contact, coverage and downloadable assets. ## Legal - [Imprint](https://shopagentic.com/imprint): Legal entity details for ShopAgentic GmbH (HRB 229974, Hannover). - [Privacy Policy](https://shopagentic.com/privacy): GDPR-compliant data handling. - [Terms & Conditions](https://shopagentic.com/terms): Terms of service. ## Contact - Website: https://shopagentic.com - Email: info@shopagentic.com - Phone: +49 511 37499660 - LinkedIn: https://www.linkedin.com/company/shopagentic/ - X / Twitter: https://x.com/ShopAgentic - Instagram: https://www.instagram.com/shopagentic/