Hannover, Germany, June 11, 2026. Every major shift in commerce changed how consumers buy. The move to mobile, the rise of marketplaces, the pivot to omnichannel, each rewired the path to purchase, but a human was always the one deciding and placing the order. Agentic commerce is the first shift that changes who buys. AI assistants are taking over the customer side, completing research, comparison, and purchase on a person's behalf. The problem: today's commerce infrastructure was built for human shoppers, not AI agents. Merchants will have to rebuild for an agentic-first world, and ShopAgentic is the partner for that.
ShopAgentic is building the native agentic commerce system. Today, it announced the close of a €1.9 million pre-seed round, led by May Ventures and Greenfield Capital, alongside a syndicate of strategic angels drawn from across global commerce. The round closed within weeks of the company's initial angel financing.
Deloitte reports that by 2030, 25% of global e-commerce sales will be enabled by AI agents, with global impact reaching into the trillions of dollars. Shoppers are already delegating research, comparison, and purchasing to personal agents that find products, weigh options, and transact directly with brands, without ever visiting a storefront.
"Discovery is moving into millions of personal assistants. Transactions are moving between agents. The entire front door of e-commerce is being rebuilt, and ShopAgentic is the system on the other side of it."
Agent-readiness: commerce's next architecture
For two decades, the winning playbook was a better storefront or a more flexible platform. Shopify democratized online retail; Salesforce wired the enterprise behind it. Both were built on one assumption: that humans operate every lever. That assumption no longer holds.
AI assistants already shape how hundreds of millions of consumers find and buy products. As they grow more capable and more trusted, they will complete purchases autonomously, negotiating, personalizing, and transacting at a speed and scale no human-operated storefront can match. The winners in this era won't be the brands that bolted AI onto an existing platform. They'll be the ones whose entire operational stack was designed to natively speak the language of AI agents.
That forces brands to keep two front doors open at once. One is built for agents that read signals: structured product data, transparent pricing, real-time inventory. Those agents judge a brand on clarity, not creativity. The other door is still the one a human chooses to walk through. However, even there demand is increasingly captured inside assistants and agents long before a shopper ever reaches a storefront, which makes agent-readiness an infrastructure question, not just a marketing one. ShopAgentic is built so brands can win at both doors and capture that demand at its new source.
ShopAgentic is a native agentic commerce system: a coordinated squad of specialized AI agents, each owning one commerce function end-to-end. From catalog management and dynamic pricing to customer service and fulfillment orchestration, every agent has a defined job, a clear scope of ownership, and the autonomy to execute, while the merchant keeps full control over strategy and outcomes.
ShopAgentic works alongside existing infrastructure or as a standalone solution, with a low entry threshold that lets brands begin within a normal innovation budget, with no enterprise sale and no multi-year implementation. That matters most for the roughly half of global e-commerce running on proprietary, custom-built systems, merchants who can't simply migrate to a standard platform but can no longer afford to sit out agentic commerce.
The pre-seed capital will accelerate product development, deepen integrations across the commerce ecosystem, and grow the team ahead of a broader market launch.
May Ventures, which backs foundational AI-native companies, saw ShopAgentic as a defining building block for the new commerce stack.
"The next generation of commerce software will be built for agents, not just for humans with browsers. ShopAgentic is starting exactly there and building the infrastructure from first principles."
Greenfield Capital co-led on its conviction in agent-to-agent payments, a new financial architecture at the intersection of AI and crypto, in which agents transact directly with one another, without traditional payment rails.
"Agents don't shop the way people do, and before long they won't pay the way people do either. Stablecoins are a natural fit for how agents transact: instant settlement, programmable conditions, and no dependence on rails built for humans. ShopAgentic is building the merchant side of exactly that future."
A syndicate that has built and scaled commerce at every level
The oversubscription reflects the conviction of operators and investors who know the commerce landscape from the inside, spanning from SaaS founders, marketplace operators, media entrepreneurs, and institutional capital.